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Doing on-page and off-page optimization, having a website and analyzing visitors is not all there is to an internet marketer or a webmaster. Using a keyword rank tracker, you need to have knowledge of how your website is ranking on the different search engines on the internet, but it is quite important you are aware of its ranking on the popular search engines, like Google, Bing, and Yahoo. This is applicable to all the keywords that you are very much interested in. having a knowledge of the SERP (Search Engine Result Page) position is very vital as it will assist you in understanding any fluctuations in income, traffic volume or adjust about any parameter that might be related to the search engine ranking.

How can you go about making do with the tracking data? Fortunately, you can track the progress of every keyword of your choice. If perchance you are doing SEO, you will, without doubt, monitor the effect of each modification in external links or page content. The effects are not visible immediately, but eventually, you will be able to view the difference. If the modification results in a drop in the rankings this will be a notification to you on the wrong addition and if it assists in increasing the ranking then you will be positive about the modifications.

In summary, a keyword rank tracker is an excellent tool. If internet marketing is your business, then there is the high probability that you are making use of the tool regularly. It is important you do not forget that the position in search engine result is not just for SEO, it is actually a reflection if the usefulness and quality of the content.

Keyword research is still a fundamental part of any digital marketing campaign. Whether you want to optimize the metadata of a website, make content for your page or search sites with which you can create a relationship and get links, such as digital public relations, it is necessary to have a previous keyword research. Google follows and will continue to take into account the content of your page and the links and links that are pointing towards it.

How are keyword rankings categorized?

This way of categorizing keywords is simple and easy to understand. This can be used for any type of company since it is more focused on SEO optimization and not on a content strategy.

Main terms

Are the keywords that are directly related to the website, product or service, these words are handled as the main ones since thinking of the intention of the search engine you know that these words are what someone would use to find the site on which you are working. They are characterized by being short, they consist mostly of two words, example: “fast loans”, and tend to have a high volume of searches, but also a high competition.

Secondary terms

These keywords are those that are not directly related to the product or service but can be words that refer to some complement of the product or service, or words composed of the main term plus an example modifier.

Long tail terms

The words longtail are distinguished by being long words, composed of 4 words or more. These are indispensable since they are usually composed of the main term and “informative” words (how, what, why, etc.). They do not have many searches but the level of competition is low. If you are working on the optimization of a site with low PR or low DA, these words are very useful for you. If you start from below you will gradually occupy positions within the SERPs of Google.

This type of keyword rating is more focused on the content of a website. This form of categorization is suitable for any content strategy you want to undertake.

Main content

The words that are classified as “main content” are words that will be throughout the website, both in metadata and in the on-page content thereof, this means that they are direct words to the service or product that is described in each page of the website. site. These words tend to have many searches and a high level of competition.

Secondary content

This category, as its title says, includes terms that can be used as a second option to optimize the content. These terms may be synonyms of those of the main content but have fewer searches, the words may be related to the product but do not describe it completely.

SEO longtail

They are long sentences consisting of 4 or more words, are characterized by having a keyword of the main content plus a modifier as an informative question. For example, keywords that are ranked in this category are usually a string of questions.

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